Label

Barbie Label

The main “Label” in the Barbie collections. 4 are still used today Black Label, Gold Label, Pink Label and the most prestigious the Platinum Label. Silver Label has been missing since 2019.

Black Label is a label used since 2004, it includes collection dolls such as Barbie Basics, 60th Anniversary, CityShopper etc … It has no manufacturing quota for this label.

Gold Label is a label used since 2004, it includes dolls such as Barbie Star Wars, 40th Anniversary First Black, Pop Culture in Pantone etc … The quantity produced worldwide of dolls with this label has varied over time :
Between 2004 and 2014 : 20,000 copies produced (or less).
Between 2015 and 2017 : 10,000 copies produced (or less).
Since 2018 : 20,000 copies produced (or less).

Pink Label brings together Barbie model dolls like Barbie Collection on Location, Barbie Grace Kelly etc …, this label has been in place since 2000 and has no manufacturing limit.

Platinum Label is the least used label because the number of global manufacturing is at the maximum of 5,000 copies since 2018 (between 2004 and 2017 it was 1,000 copies maximum), the resale of these Barbies is done at specific dealers or on Barbie.mattel.com. (ex: Barbie Yves Saint Laurent).

Silver Label is a label that has been stopped since 2019. Between 2004 and 2014, the production quota was 50,000 copies of the same Barbie doll (ex: Barbie Hershey’s, Barbie Dream Seasons). Between 2015 and 2018, manufacturing was reduced to 25,000 maximum (ex: Barbie Hudson’s Bay – 2016)